Glenn Silber, Producer/Director
I never really started out to make a documentary about SEIU’s role
in the 2008 Presidential campaign, but as a filmmaker and producer I’m
always looking for a big or inspiring story. I found both in what became
Labor Day, a feature documentary that chronicles 18 months
in the life of a major labor union, and their members’ role in Barack
Obama’s historic win.
After George W. Bush’s disastrous administration, the country seemed
like it was teetering on the brink: Iraq and Afghanistan, the fallout
from Katrina, the housing bubble, Wall Street excess, and the massively
expensive financial meltdown that followed. As the 2008 Presidential campaign
began, millions of Americans, myself included, were desperate for change.
At the same time, I was ready for a career change. For the previous twenty
years, I’d been happily producing for a string of primetime TV newsmagazines
at CBS and ABC News, the last ten with 20/20. Wanting to somehow be part
of the “change” I wanted to see, I decided to take a break
from broadcast journalism and set up my own shop again.
My partner and wife Claudia Vianello and I decided to restart our company,
Catalyst Media Productions, the same banner under which
I’d produced a number of award-winning independent feature documentaries
earlier in my career, including An American Ism: Joe McCarthy,
The War At Home, El Salvador: Another Vietnam,
and Troupers. These films were witness to dramatic, political
conflict in our nation’s history, and as the 2008 campaign approached,
I felt America was heading into another such historic moment.
By early 2007, the Presidential Campaign was already looming large on
the political landscape and the stakes for the Labor Movement could not
have been higher. As the nation’s second-largest union with more
than two million members, SEIU (the Service Employees International Union)
was determined not to let this election be a repeat of the bitter defeats
of 2000 and 2004.
This election was a chance for regular working people – SEIU members
- to make a difference in their own lives by fighting for what was important
to them: healthcare reform, the economy, and workers rights. For too long
the issues and concerns of working people had been invisible to government
and to the media. I knew from my years at the networks that labor was
a story they generally ignored.
Our company, Catalyst Media Productions, produced a number
of short videos for the union, including a ten-minute video about the
SEIU’s history with Obama in Illinois. After he won the Democratic
Nomination, I began to sense the possibility of doing something bigger.
SEIU was about to launch the biggest ground operation ever by a single
organization in a presidential campaign. By early summer, thousands of
union members were recruited and were leaving their jobs and families
to spend months working in key swing states — battlegrounds that
would likely determine the outcome of the election.
I was convinced there was a big story unfolding here that went beyond
the union—a remarkable story others would want to see after all
the votes were counted. The risk? If Obama lost, no one would want to
watch it.
That summer, we covered the events from the Democratic National Convention
to SEIU’s “Take Back Labor Day” concert
in St. Paul outside the Republican Convention.
Shooting SEIU’s Get Out The Vote action in the last month of the
campaign was all pretty much done on the fly.
We never had the time to “cast” which members would be featured
at any given location. Our video crew would just show up in a swing state,
catch up with SEIU’s ground game and simply do our best to keep
up with it. We had crews covering the action in eight swing states to
document the union’s final push to help seal Obama’s victory.
One member political organizer, Loretta Reddy, a nursing assistant from
Florida, undoubtedly spoke for many calling the 2008 campaign “a
life-changing experience for us”.
The resulting film, Labor Day, chronicles how one labor
union, thousands of activists and sheer determination helped elect the
candidate they believed could make the changes most important to them.
As we approach the first anniversary of Barack Obama’s historic
election, I see Labor Day as an inspiring story that
shows how regular working people, when mobilized and empowered, played
a key role in helping to elect Obama President. A year later, they’re
still hoping and waiting to see the “change” they believe
in come true. It’s time.